The Awards

The awards will be handed out for each of the following connected marketing techniques:

1. On/off integrated communication guided by the brand-consumer relationship

2. Charity/Fundraising/Corporate social responsability/Cause related marketing

Social marketing initiatives developed by a brand or company in favour of non-commercial actions; charity fundraising; non-profit events, events in favour of other public and social institutions.

3. PR/Media events

Press conferences or other activities aimed at generating media attention.

4. B2B events

Events intended for business operators and specific vocational targets.

5. Internal events/Corporate conventions

Events intended for internal audiences.

6. Motivational events/Incentives

Encouragement and motivational events intended for the sales personnel, middlemen, suppliers and promoters; team-building programs.

7. Public and cultural events

Music and sport events, exhibitions, festivals, film events, expos.

8. Road show

Traveling events.

9. Branded content

10. Branded entertainment

11. Retail store activities/Entertainment promos

Promotional and entertainment activities taking place at the retail store and intended for the customer.

12. Unconventional

Guerrilla marketing activities, ambient media, flash mobs.

 13. Competitions, drawings and loyalty programs

Industry and retail allotment of points, retail loyalty cards, tourism and travel, financial services. Prize drawings or instant wins.

14. Social media campaigns

One-to-one campaigns addressed to community channels and using word-of-mouth, user-generated content and social networks techniques.

15. Mobile marketing

Applications created for tablets and mobile phones with the aim of selling, promoting or creating awareness about a product or service; including branded apps, in-app advertising, mobile display, SMS and mobile video adv. Newsletters, ads and direct campaigns sent by e-mail.

16. Digital Innovation

Innovative use of digital platforms to strongly engage final consumers through such techniques as native advertising, data-powered targeting, advergaming, digital experience, 360° creativity and so on.

17. DM

Paper messages sent to outlined lists; door to door campaigns with geographical references will also be accepted.

18. Digital PR and Social Media Relations

Actions to activate and monitor online conversations on websites, blogs and BTC and BTB communities using new digital channels. Planning and management activities of brand content and brand reputation on social platforms (i.e. Facebook, Linkedin, Twitter, YouTube , Slideshare ..)

19. Brand and product communication

Consumer branding, product and/or brand launch and re-launch, placement activities, storytelling.

20. Corporate Communication

Campaigns of strategic positioning and/or repositioning (mission and values), anniversaries, change management, crisis communication, litigation PR.

21. Financial Communication

Communication campaigns whose purpose is to highlight the market and the economic and financial activities of a company and its management to investors.

22. Internal Communication

Campaigns whose purpose is the development of an internal culture based on values and mission, to foster a sense of belonging and active participation of the population of an organization (company, institution, association, authority).

23. Environmental Communication

Campaigns to promote behaviors in favor of environmental protection and sustainable development. Protection of local lands, plant opening, awareness activities and educational programs about virtuous topics and behaviors.

24. Communication from/for the Public Administration

Awareness campaigns on PA issues and activities in order to promote the active participation of citizens. The issues are health, welfare, education, employment, social security, public order.

2014 Gala
2014 Jury