The IMCC represents the integrated marketing communications agencies and agency associations in Europe. It is part of EACA European Association of Communication Agencies and its ambition is to promote the use of integrated marketing communications focusing on brand activation, promotion, direct marketing, digital marketing and PR projects.

Besides intense lobbying practises at the European Community, each year the Council promotes the IMC Awards in the 8 European Member Countries. The IMC Awards in fact are an international competition created to single out the best practices in terms of innovation and excellence in the relationship strategies sector.

The award winners of national competitions are entitled to enter IMC Awards. In Italy the Category Winners of the International GrandPrix Relational Strategies, organized by TVN together with Assocom/PR Hub, have the right to enter their corresponding IMC categories to compete at the IMC Awards.

The  categories at the IMC Awards are very close to ones of the local awards.

The campaigns are selected on line by a panel of about 50 european jury members, experts in the sector, that cannot vote for any project from their own country. Each juror roughly selects 15-20 campaigns according to the following four screening criteria: Stratagies, Creativity, Execution and Results, all of them have equal percent value on the final score.

2014 Gala
2014 Jury